Ad Creative Newsletter #80
We featured this ad from
July 11, 2023
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Assignment: show your competition without showing your competition. This might be our first time seeing the censor blur effect used with the ever-performant side-by-side static. This technique is a visual statement that effectively devalues/otherizes the competitive product. The copy is a little bit long (and missing a hyphen), but we imagine this format is strong enough to test multiple copy iterations. We always love to see a classic get a fresh update.

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