The semi-static format was long overdue for another feature. It’s always a good call to create a loop that hypnotizes your audience. We watched this loop at least 3 times before we even realized it. Simple animation tells the audience’s eyes where to focus when the loop restarts while the copy, although not exceptionally short, answers any immediate product questions.
Pro tip: when you’re short on ideas and time, convert past top-performing static ads to semi-static format.