Ad Creative Newsletter #78
We featured this ad from
May 4, 2023
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Eczema doesn’t usually get so inflamed that it resembles raw beef, but playing the 🤢 factor is a good way to get your audience’s attention. Bonus points awarded for the TikTok-native split-screen, charismatic creator collab, and 3-reasons Buzzfeed-esque setup. HarlanMD also does a good job not getting too deep into the science since most people with eczema have already been through it with their derm. We can't grill them too much over the missed hyphen in “high-strength” because it’s only a tiny mis-steak in an overall well-done ad.

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