Ad Creative Newsletter #73
We featured this ad from
Hinge
on
February 3, 2023
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Hinge

Duality, juxtaposition, and polarity — great for art, great for ads. We see these concepts in the romantic stargazing vs. violent death of the app, as well as in the copy. They have meteoric effect here because they strengthen the app’s unique overall messaging: “I wanna be deleted!”

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