Try to ignore that visual hook. Just try to look away from someone purposely staining their teeth with purple goo… It demands an explanation, which you get about halfway through. The UGC feel and creator testimonial allow this ad access into your feed, while the demo handles the brand’s bidding. The audience’s longing for the “after” shot is rewarded after sticking around to the end, but a clear CTA is forfeited for the sake of staying true to the organic creator script.
