We try to mix it up and feature new brands in each new edition of this newsletter. That said, Hopper is the one brand for which we bend the rules. They always communicate just enough and never too much. The visual says it all, so the copy is short and simple. Even the CTA isn’t in your face — the app store icons tell you exactly what to do without insulting your intelligence. We’ll say it again: if you’re involved in ad creation or testing strategy, you better have the Hopper Meta ads page bookmarked for consistent inspiration.