Ad Creative Newsletter #74
We featured this ad from
February 15, 2023
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Can’t choose between a visual or copy-based hook? Wine not do both? Pouring (hopefully cheap) wine into the toilet is just about impossible to ignore, while native text treatment makes the follow-up listed USPs and statistics feel natural. Showing the in-app cost of drinking calculator adds an extra layer of intrigue, and user testimonials validate your curiosity. It’s a bit long, hitting the 43-second mark, but we still raise a glass of non-alcoholic sparkling cider to this UGC-laden delight that checks just about every box.

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