Sometimes we come across ads in the wild that appeal to us beyond how we think they’d fit in this newsletter… This night owl is now a qualified lead for Rise Science's growth team thanks to a copywriter's intriguing hook. *Fully making this about me now.* The benefits and CTA align with my personal goals, and I even got a feel for how to use the app. Now it’s up to a retargeting ad to convince me to delete Hinge and free up memory on my phone to download Rise and become the perpetually well-rested big boy I know I can be.
[Disclaimer: Again, Mary didn’t write this one. Pretty sure she’s already a morning person.]
