Why has the 1-person-playing-2-people execution remained popular since the ancient days of Vine? For one, it’s easy to produce. Any creator can film in this style from anywhere. Also, the formula is simple: me, problem, product, solution. What’s difficult is doing it well, as does this award-worthy ad. The creator hits 2 different demographics (20-somethings and 30-somethings) while addressing the stigma of therapy. Although it’s presented through an Asian lens, it works across all cultures because, unfortunately, the stigma is universal. This ad is the Ayesha Siddiqi quote, “be the person you needed when you were younger” with product placement, and we don’t mean that in a bad way. So much humanity is packed into this fast-paced, funny, poignant, and relatable masterpiece. It is the pinnacle of what is possible for UGC work, and the clear frontrunner of this week’s edition of your favorite ad newsletter.