POV: you’re targeting people who don’t sleep enough and you need a visual hook. Is there a more classic wake-up call than literally pouring a bucket of water onto someone’s face? App interface demos create product familiarity, and the CTA plays the long game. Once your customer quantifies their sleep debt, how do they not download the app to pay themselves back? Yes, the ad is long, but the hook ensures that your audience won’t snooze through it.