We seriously dig this visually stunning rebrand of a product typically thought of as “delicate.” Inverting color schemes with negatives is a brilliant way to highlight elasticity. Plus, using sharp objects to showcase product durability, makes for the most badass ad for tights, pantyhose, and hosiery we’ve ever seen. Language centered around limited availability and a closing window of opportunity (”WE’RE SELLING OUT FAST”) drives buying behavior for anyone who needs additional convincing.
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