Timelapses often make great hooks — especially when they’re as oddly satisfying as this one. We’ve taken a lichen to using the “# reasons…” format with our own clients, so we love seeing it here. Also, the native text doesn’t take up too mushroom on screen, allowing the product to stand out. Bonus points for showing the app at work. One thing we’d change: waiting a beat before dropping the “4 reasons…” copy to let that timelapse visual hook work its magic.
