A six-second intro with no text or voiceover?! You geyser nuts! Not really, though… The waterfall sound paired with WTF visual (you’re just gonna stomp mud all over those nice white shoes?) is a great attention grabber and setup for hard-hitting USPs. Tropicfeel proves that, when your audio and visuals are this good, you can get away with making an 8-word ad.
Testimonials are omnipresent in advertising, but they’re rarely as specific, unique, and compelling as this featured collection. These are honestly 5 of the best we’ve ever seen. The music and doodle retorts perfectly complement the vibe while providing a free sample of what you can expect from the publication. Solid 10/10 — you had us at “Like Doritos on your sandwich.”
When testing a round of static ads, we’ve found that featuring a quote from a credible and lauded publication within the category is almost essential. This Elle quote is a great line. You know what isn’t a great line, though? Any line on your face. But now you know what to do about those.
Timelapses often make great hooks — especially when they’re as oddly satisfying as this one. We’ve taken a lichen to using the “# reasons…” format with our own clients, so we love seeing it here. Also, the native text doesn’t take up too mushroom on screen, allowing the product to stand out. Bonus points for showing the app at work. One thing we’d change: waiting a beat before dropping the “4 reasons…” copy to let that timelapse visual hook work its magic.
When your product is exponentially better than the competition, you’ve gotta find a way to explain it visually. Waterboy’s motion graphics get the job done while sound design puts an exclamation mark on the claim. Even Bobby Boucher himself would have a tough time choosing between good old H2O and Waterboy after seeing this one.
Clip of water spraying on some teeth = 🥱. Pressure washing a dirty avocado = 😳🧐😁. Such a captivating opening visual makes for a great product explanation setup via user and expert testimonials. The discount offer is a nice ending, but it’s the intro that deserves the plaque.