After seeing this ad, someone on our team (who doesn't even have a dog) looked into meal plans "just in case." We'll never shut up about the power of opening with a statistic. A convincing stat speaks to both the logical and emotional parts of our brains, driving us to take immediate action. Before/after images serve as an extra layer of conviction and eye bleach. The only part we're not sold on is Frank. They probably should have gone with a different before pic because he was SERVING as a Megachonker.
