Ad Creative Newsletter #69
We featured this ad from
Trojan
on
September 28, 2022
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YouTube only guarantees a captive audience for a maximum of 5s, so you better give viewers a reason not to skip your ad. The sand and bark visuals were suggestive enough to carry us past the “skip ad” button, but the sheets-grabbing strategically placed at 0:05 ensured we’d stick around for the ad’s… um… climax.

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