First person to tell us who made this TikTok ad gets a shout-out in Newsletter #81. The only thing we have to talk about here is the oddly satisfying footage. There’s a reason why subreddits r/oddlysatifying and r/powerwashingporn have 9.6 and 1.8 MILLION subscribers respectively: people want to watch this stuff — especially on TikTok. Challenge yourself to use these kinds of clips in your ads no matter what your product is. We’ve seen it work as background footage across a multitude of clients and products. Back to the great mystery of Newsletter #80… who the hell made this ad, why didn’t they include a brand logo at the very least, and how did this car get so dirty?
