Ad Creative Newsletter #51
We featured this ad from
Zopa
on
July 16, 2021
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Zopa

The inverted text is grabby, sends an indirect message, and makes room for more direct value props. Personifying the intimidating, Zopa adds a smiley face to a credit card to make the world of credit and personal finance a lot more inviting. Sometimes all it takes is a friendly mascot.

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Zopa