Culture and Operations

Thought pieces from our team about how to build a productive and lasting culture for growing companies.

Latest

Culture and OperationsPearmill is one of The Drum's Top 100 Indie Agencies

Pearmill placed joint 93rd on The Drum's Indie Agency 100 (2026). Covers the scored methodology (creative rankings + Drum Awards + client ratings), what put us there (Toybox Gold/Silver, Webby noms, Drum Recommends status), and the year of change (brand relaunch, AI rebuild, Pedal). Full press kit: https://claude.ai/code/artifact/ebff8e4d-c9f6-43b2-892e-0ea7e4591fd2

Culture and OperationsWe Spend ~10% of Revenue on AI. We're Also Hiring More Marketers. Here's Why.

Roughly 10% of Pearmill's revenue goes to AI tokens, and we're still hiring. Nima Gardideh on why AI's real payoff is learning velocity, why handoffs leak context, and the four systems that made AI a team capability.

Culture and OperationsFrom In-House to Agency Life at Pearmill

Marco spent four years on one mature account. Here's what changed when he traded in-house predictability for juggling multiple clients and industries at Pearmill.

Culture and OperationsDrum Awards — Shortlisted

Pearmill has been shortlisted for the 2026 Drum Awards for Marketing Americas for our Toybox campaign, built where brand and performance meet.

Culture and OperationsHow We Empowered Our Creative Team to Own Data Analysis and Drive Ad Performance

We ditched creative briefs - and it changed everything.

Culture and OperationsWhy we’ve only done full-stack paid search + social… until last year

We made a big bet on these two channels. Here's what's changed.

Culture and OperationsRequest For Clients: Direct-To-Consumer Care Providers

Over the past two years, we've helped scale companies that are now becoming foundational in the U.S. healthcare ecosystem. We'd like to work with more!

Culture and OperationsRequest for Clients: Geo-constrained marketplaces

We’d like to work with more companies with geo-constrained marketplaces (either managed or otherwise). Is that you?

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