PEARMILLWebinar | October 2026

We Spend ~10% of Revenue on AI. We're Also Hiring More Marketers. Here's Why.

From One Chief Marketer to Many. Pearmill CEO Nima Gardideh on why AI is growing our marketing team instead of shrinking it, and the four systems that turn specialists into people who can run the whole learning loop.

Thanks for showing up. Here's the full session:

Recording coming soon

Nima walks through why functional handoffs leak context, why the bottleneck moves to judgment once execution gets cheap, how roles collapsed into each other at Pearmill, a client example where an AI workflow found ~30% of "efficient" ads were attracting the wrong customer, and the four systems that made it repeatable.

~45 minutes
THE WRITE-UP

From One Chief Marketer to Many

Nima's companion post: the narrative clash, learning velocity over output velocity, role collapse, and where to start if you lead a team.

From the session

What we covered.

→01AI is a force multiplier, not a staff reduction tool
→02Learning velocity matters more than output velocity
→03The Chief Marketer loop, and why functional handoffs break it
→04The bottleneck moved from who can make the thing to what is worth making
→05The four systems: AI training, a central skills database, outcome-tied OKRs, custom tools and MCPs
WE'RE HIRING

The bar is going up. So is the team.

We're looking for marketers with the range to run the whole loop: signals, strategy, execution, measurement, revenue.

See open roles

Big things start with small introductions.

Pearmill — © Copyright 2026

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