Ad Creative Newsletter #51
We featured this ad from
Calm
on
July 16, 2021
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Calm

An easy-to-make, bang-for-your-buck kind of ad. It’s also a message that’s immediately relevant as we encounter these ads on our phones, likely in the midst of an infinite scroll.The bread slicing (a simple action with a simple food) feels user-generated and ismesmerizing enough to make us stick around for education and testimonials.

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