Ad Creative Newsletter #10

April 23, 2020
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Issue #
10

If all shoe ads were dancing like Birdies', the world would be a better place.

Birdies
Issue #
10

As Calm’s direct competitor, Headspace wisely chose a different branding and advertising path. We’re loving their friendly characters and sunny feels. As Calm’s direct competitor, Headspace wisely chose a different branding and advertising path. We’re loving their friendly characters and sunny feels.

Headspace
Issue #
10

Babylon Health is also one of the few medical brands out there that experiments with colors and avoids the paths well-trodden by their peers.

Babylon Health
Issue #
10

As Calm’s direct competitor, Headspace wisely chose a different branding and advertising path. We’re loving their friendly characters and sunny feels. As Calm’s direct competitor, Headspace wisely chose a different branding and advertising path. We’re loving their friendly characters and sunny feels.

Headspace
Issue #
10

We featured Calm before, but as one of our all-time favorites it deserves another shout out. Calm is great not only at coming up with dozens of new ways to create peaceful animations, but also at skillfully using memes and metaphors.

Calm
Issue #
10

Babylon Health is also one of the few medical brands out there that experiments with colors and avoids the paths well-trodden by their peers.

Babylon Health
Issue #
10

While we enjoyed the different, more heartfelt approach in this ad from Havenly, given that it was taken down, we can only assume that in this case it didn’t perform.

Havenly
Issue #
10

If all shoe ads were dancing like Birdies', the world would be a better place.

Birdies
Issue #
10

We featured Calm before, but as one of our all-time favorites it deserves another shout out. Calm is great not only at coming up with dozens of new ways to create peaceful animations, but also at skillfully using memes and metaphors.

Calm
Issue #
10

New Yorker always wows with their covers and it makes sense that some of their ads would integrate these. Still, it’s always nice to check in on the recent additions.

New Yorker
Issue #
10

This week’s winner is the Economist. Its thoughtful, eery and somewhat surreal animations really brought us joy. It’s just art.

The Economist
Issue #
10

This week’s winner is the Economist. Its thoughtful, eery and somewhat surreal animations really brought us joy. It’s just art.

The Economist
Issue #
10

An ad for brand awareness about self-awareness from Alma. It’s cool how it channels some of the most minimalist pieces at the MOMA.

Alma
Issue #
10

It’s rare to see candle ads with such a poetic slant; but Homesick passes with flying colors.

Homesick
Issue #
10

This week’s winner is the Economist. Its thoughtful, eery and somewhat surreal animations really brought us joy. It’s just art.

The Economist
Issue #
10

It’s rare to see candle ads with such a poetic slant; but Homesick passes with flying colors.

Homesick
Issue #
10

This week’s winner is the Economist. Its thoughtful, eery and somewhat surreal animations really brought us joy. It’s just art.

The Economist
Issue #
10

New Yorker always wows with their covers and it makes sense that some of their ads would integrate these. Still, it’s always nice to check in on the recent additions.

New Yorker
Issue #
10

Another company that has already been featured in this newsletter, but this ad by Postmates is just so fun, we couldn’t help sharing!

Postmates