We know that frequency is an important factor in driving purchases, but if all your ads look the same, ad blindness will start to set in, and extra impressions are no longer truly incremental. Hibar is combating this by mixing up their ad themes and approaches. In one ad, they support their product shot with a 5-star review. In another, they use their shampoo to create a colorful, textured scroll-stopper. And finally, they drive an environmental message by giving you partial plastic anxiety. Shower caps off to them.
