This ad doesn’t exactly break the mold, but we respect the dramatized hook and quick cut to a very cute dog to keep you engaged. (The above statement about cats also applies to dogs.) The creator definitely knows what she’s doing on both sides of the lens, incorporating solid shots and transitions. If it was ours to iterate on, we’d shoot a more engaging and sensationalized visual to bolster the dramatic hook. Maybe we’d spill some wine, give the dog a treat to dig for, or throw in a pooping red bell pepper… Anyway, hats off to this queen of a creator and the copywriter who wrote the hook we think is sofa-king good.