Growth Engineering

Looking for expert advice on growth engineering? Our team's blog is your go-to source for cutting-edge insights and practical tips.

Latest

Growth EngineeringThe Most Expensive Thing in Paid Media (Hint: It's Not Your CPM)

The most expensive mistake in paid media isn’t CPM — it’s broken data.

Growth EngineeringHow to Stop the "Silent Leak" in Your Google Ads

Efficiency isn’t a switch — it’s a system. Here’s how to stop the silent leaks in your account.

Growth EngineeringHow to Choose the Best Conversion Events for Google & Meta Ads to Lower CAC

Learn how to pick the right conversion event so Google and Meta can find your best customers faster—cutting CAC without wasting spend. This quick guide shows you what to optimize for and why it works.

Growth EngineeringBest practices for tracking analytics for healthcare companies

Regulatory compliance for healthcare organizations can be tricky, especially in regard to data tracking and analytics. Here's our in-depth guide to help you understand best practices.

Growth EngineeringHow to use attribution models to improve your unit economics

Learn all about the metrics that matter and how attribution models are paramount in building a holistic view of your company’s acquisition efforts.

Growth EngineeringTracking Meta conversions 2 years after iOS privacy changes: What we know

Best practices companies are using in 2023 and beyond to ensure they’re able to achieve the best performance results, along with our recommended approach.

Growth Engineering7 automations & tools the Pearmill team uses to manage ad accounts

A list of the software we've built and use that helps us be even better stewards of our clients' ad spend.

Growth EngineeringBlueprints for building an internal attribution model on Segment data

How to build an attribution model using Segment as the underlying tracking infrastructure.

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