Nima on why the future of AI in marketing won't be one all-knowing agent, but many agents sharing the same facts while each building their own judgment.

For a new B2B client, we built the entire measurement stack before spending a dollar on ads. Here's what we found, and how we knew the data was ready to launch on.

Expanding from two paid channels to five or more isn't about chasing platforms — it's an operational discipline.

The most expensive mistake in paid media isn’t CPM — it’s broken data.