Ad Creative Newsletter #66
We featured this ad from
Best Egg
on
July 27, 2022
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Best Egg

This stop motion animation is great at keeping the audience around to listen to the voiceover explanation and USP rundown, but there are way too many silent scrollers out there. Captivating as it is, if we were making this ad, we’d make room for subtitles to ensure we don’t lose our sound-off audience. Plus, it's good practice to call out USPs with onscreen text.

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