The heart of social media lies in the authenticity of organic content. The money lies in the ads that do a good job at recreating that authenticity.

Here, we’re taking a look at three Organic Social trends from Q1 that can inspire your Paid Social ads, boost brand credibility, and deepen your connection with your audience.

A word to the wise: pick and choose which trends are best suited to your brand. While viewers are expecting brands to be more approachable and casual, if you follow a trend just for the sake of staying relevant, it will feel forced and can backfire.

Think about how to best apply the trends below to your brand, and reach out if you want our expert opinion on how to stay hip.

Trend 1: Creative bravery & unhinged storytelling

In the 2024 trends report Tiktok says: “Intriguing narrative structures guide viewers past the first few seconds - ads intended to make users curious keep them watching 1.4x longer.”Talk about capturing those ever-shortening attention spans.

For example:

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How brands are using this trend: The more plot twists and unexpected content - either in the copy or the visuals - the higher the chances that viewers will stick around to learn about a product or service.

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Trend 2: Educational content

After a wave of self-care content, “slow living,” and similar trends post-pandemic, seems like influencers and content creators are currently pivoting back to hyper productivity. That’s understandable since the markets are hard for everyone right now and people are trying to either keep their jobs, find new jobs, or open their own businesses and ventures. That means one thing for us - self-improvement trends are on the rise!

For example:

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How brands are using it: Not only is listical content performing well, but everything containing bits of education is on the up and up. For one client (a brain training app) we’ve seen ‘hacks for learning new vocab’, unconventional ways to improve communication, and study-related content performing well.

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Trend 3: Personalized humor

Content creators are becoming brands within their own right. They consciously curate their own style of comedy and use it as thread throughout their content.

For example:

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How brands are using it: Just a couple years ago brands using a trend or meme would pretty much ruin the party, but it’s not the case anymore. We’re entering the time when brands’ socials are finally fun to follow! If you’re not sure where to start, speak to common pain points and empathize as if you were talking to a friend.

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Drop us a line if you work these trends into your creative, we’d love to know how it goes!