Webinar | Aug 12 | Are your conversions even real?
Webinar · Tuesday, August 12 · 11am ET
Every performance team has a question they don't say out loud. The dashboard looks good. CPA is fine. But somewhere in the back of your mind: would these people have converted anyway?
It's a fair question. Google's attribution tells you which ad someone touched before they converted. It does not tell you whether the ad changed anything. Those are two different questions, and most teams have only ever measured the first one.
What you'll learn
- Why platform attribution measures correlation, not causation
- The four ways to measure real incrementality, and where each one misleads you
- Why cutting bids 40% made the account less incremental, not more
- How to turn your incrementality number into a bid you can actually run
- Where incrementality fits next to MTA and MMM
Who's running it
Het Mavani, Paid Search Lead at Pearmill. He's spent years inside Google Ads accounts across fintech, DTC, and marketplaces, and he'll walk through the actual test designs and math, not theory.
The details
When: Tuesday, August 12, 11am ET
Can't make it live? Register anyway and we'll send you the recording.
The author
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