Q4 is where a lot of brands make or break their entire year. CPMs jump, the auction floods, and one weekend can decide whether the year was good or great. Most teams meet that moment by scrambling: making Black Friday creative in November, throwing budget at the auction, and hoping.

The teams that come out ahead don't spend the most. They prepared earlier, and they run creative and growth as one unit.

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On Tuesday, August 18, we're doing something we've never done. We're putting our creative and growth teams on the same webinar to show exactly how that works. Not slides of campaign settings. The actual operating rhythm: the decisions, the handoffs, the moments of tension, and how a plan survives the most expensive window of the year.

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Register for How to Not Panic in Q4 →

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The proof we're building it on

We're running the whole session around one of our most awarded accounts, a brand that makes roughly 90% of its revenue in Q4. We've run their Black Friday for four years, so we're not theorizing.

Last BFCM, on a flat budget and with 28% more inventory to move, we hit:

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• 3.58 ROAS, up 22% year over year
• Revenue up 56%, the best BFCM the brand has ever had
• The UK sold out before Christmas

We'll show how we got there. And just as useful, what we'd do differently.

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What you'll walk away with

This is built to help whether your BFCM plan is already locked or you're starting from scratch this week. Every section runs two tracks: what to do right now, and what we've learned over four years that actually starts way earlier.

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You'll leave with:

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• How to test creative early and cheap, before the spend surge makes every mistake cost 3x
• How to pace and scale budget as costs climb, without blowing the quarter or your nerves
• Which metrics look ugly mid-weekend and which ones you can safely ignore
• How creative and growth actually operate as one unit, and what that unlocks
• What to do after the weekend to turn a spike of new customers into next year's momentum
• Our creative and channel predictions for this year's BFCM, so you have something to act on now

Not in e-commerce?

BFCM is e-comm heavy, but the auction gets more expensive for everyone in Q4. If you're in SaaS, fintech, or another category, we open with how to not waste spend when prices climb, and we've got more content coming your way on how to make it through the spikiest time of the year.

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The webinar details

• When: Tuesday, August 18
• Format: 45 minutes, then 15 minutes of live Q&A
• Who: our Creative Lead Janie, Head of Performance Dino, and Growth Manager Forrest
• Cost: free. Register and we'll send the recording plus a Q4 planning guide afterward, even if you can't join live.

Come see what a high-functioning team actually looks like in peak season. And bring your hardest Q4 question for the Q&A.

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Register for How to Not Panic in Q4 →

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