New York, NY – In a recent feature by the New York Times, Nima Gardideh, one of the founders of Pearmill, a performance marketing agency, was quoted on the company's decision to pause its advertising efforts during the significant protests that have captivated the nation in the summer of 2020.

The move comes at a time when businesses and individuals alike are reevaluating their roles and responsibilities within the broader societal context. "It would be borderline tone-deaf to show up in people's feeds with ads" said Nima Gardideh, emphasizing the importance of standing in solidarity with movements advocating for change.

Pearmill's decision was not taken lightly and is part of a broader strategy to ensure that the company's operations do not detract from critical conversations happening around the world. The New York Times article highlights the importance of such actions, showcasing Pearmill as a leader among businesses striving for a positive impact on society.