New York, NY –  In a TechCrunch article, Nima Gardideh, co-founder of Pearmill, shared valuable insights on the effectiveness of broader targeting strategies for Facebook and Instagram ads. Gardideh emphasizes the importance of allowing platforms' algorithms to refine target audiences for optimal ad performance, contrasting common practices of narrowly defining audiences from the start.

This approach suggests that broader targeting can facilitate a more efficient learning phase for the algorithms, potentially leading to better ad outcomes over time. Gardideh's perspective challenges conventional advertising wisdom, offering a fresh take on leveraging social media platforms' powerful targeting capabilities.