Ad Creative Newsletter #30
📺 Repurposed TV ad of the week
TV ads usually force the viewer to sit through a few minutes of video before the brand message is revealed. Condensing your television spot into a 10-second ad, as Airtasker did, is a great way to reshape your previous work for a quicker path to the selling point.
🤬 Unique testimonial of the week
Well, this certainly is a different type of customer review from NorthOne. Usually, the testimonials we see in ads are similarly positive and similarly boring. Adding the sound was another unforgettable touch.
🎨 Art direction of the week
This ad is about curves and arcs all the way through. If you want to emphasize a message, highlighting it both verbally and visually is a valid idea.
🧐 Aesthetic preference test of the week
Sometimes it's worth creating ads with the same concept, but different images, simply to appeal to different tastes. This example from Own Up isn't necessarily about testing which photo does better, but a way to cover the ground and make sure people with both minimalistic and more old-school tastes find something clickable.
🎆 Explosive and concise ad of the week
If a movie can be digested into a 15-second ad, your product description can do the same. There’s even an advantage; no need to worry about giving away spoilers. But, we don't recommend integrating explosions as much as Michael Bay does.
🙂 Casual conversation ad of the week
Speaking to your viewers with a casual conversational tone does wonders at building trust. Talking to people with the same down-to-earth attitude as GoDaddy does here, will strengthen your position as an approachable brand.
About Pearmill
Pearmill is a performance marketing that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. Forged in the crucible of VC-funded startups, we’ve gained unparalleled expertise in the most dynamic and competitive environments, helping our clients 3X their ROAS on average.
Continue learning from our team
Read expert advice on CRO, growth strategy, ad creative, and data engineering.
Regulatory compliance for healthcare organizations can be tricky, especially in regard to data tracking and analytics. Here's our in-depth guide to help you understand best practices.
Making these five mistakes can significantly impact your digital ad spending and performance. Here’s how to simplify your account structure, test creative, and ultimately optimize ad spend.
A step-by-step guide to creative testing, from campaign setup to data analysis. Plus a thick FAQ section for all your queries.
Creating an effective landing page can be a challenge. When it comes to crafting landing pages that convert, here are some key do's and don’ts to keep in mind.
How to build an attribution model using Segment as the underlying tracking infrastructure.