Ad Creative Newsletter #33
๐ Light-hearted ad of the week
These ads from Busuu make learning a new language seem way less intimidating. Their easy humor is inviting and friendly, getting you in the mood to master a new skill. Plus, everyone knows itโs almost impossible to get a low CTR if you mention cat videos.
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
๐ฅ Stop motion ad of the week
Pinterest is upping their game with high-quality stop motion videos in order to promote some of their organic content. Makes us want to go down one of the Pinterest rabbit holes asap.
๐ Concise ad of the week
Ikea managed to showcase their lowering prices while presenting themselves as timeless. Amazing job at condensing all that information into just 5 seconds.
๐ Hypnotic ad of the week
This ad is so mesmerizing, itโs hard to focus on what itโs actually selling. Still, kudos to Toggl for taking the โpiece of cakeโ metaphor to the next level.
๐ค Relatable ad of the week
Weโve all felt embarrassed by passwords made up in a rush. By comparing 2 relatable problems, LastPass makes their audience more resolved to solve at least one of them.
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
๐ฅ โCool as a cucumberโ ad of the week
Figs has always managed to give nurses a rock star vibe in their ads, and theyโre succeeding at making their masks look cool too. The โridiculously softโ description draws the eye as well.
๐บ๏ธ Precise ad of the week
Customizing your ads according to their targeting helps your brand look more personable, and your ads be more clickable. A great example of this is Misfits Market with their ads showing the states theyโre targeting rather than a generic map of the US.
โ
โ
About Pearmill
Pearmill is a performance marketing that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. Forged in the crucible of VC-funded startups, weโve gained unparalleled expertise in the most dynamic and competitive environments, helping our clients 3X their ROAS on average.
Continue learning from our team
Read expert advice on CRO, growth strategy, ad creative, and data engineering.
Regulatory compliance for healthcare organizations can be tricky, especially in regard to data tracking and analytics. Here's our in-depth guide to help you understand best practices.
Making these five mistakes can significantly impact your digital ad spending and performance. Hereโs how to simplify your account structure, test creative, and ultimately optimize ad spend.
A step-by-step guide to creative testing, from campaign setup to data analysis. Plus a thick FAQ section for all your queries.
Creating an effective landing page can be a challenge. When it comes to crafting landing pages that convert, here are some key do's and donโts to keep in mind.
How to build an attribution model using Segment as the underlying tracking infrastructure.