Coca-Cola is doing what they do best - trying to unite and inspire while improving their bottom line. This ad is cute, heartfelt and specifically designed for paid social which is something more and more of the big brands are doing.
This ad from Hershey's is not as good as their beloved Christmas classic, but it has its own merits in teaching the audience to see Hershey Kisses in a more interactive way.
Cartier is great at pushing their brand towards new heights. Both of these ads are mesmerizing to watch and they certainly strengthen the majestic brand image that Cartier has been enjoying for decades.
Klarna tweaked their message to fit the holiday season and while it might not have much of the Christmas spirit, it’s very cleverly designed.
Audible, on the other hand, is really good at evoking the holiday mood and offering us to create some cosy vibes with their help.
Zendesk is turning to content marketing in a noble attempt to help their audience deal with the chaos of last-minute requests.
And last, but not least, let’s not forget about the direct approach. L’occitane bundled their products into a beautiful advent calendar which doesn’t need any special message to sell.