Ad Creative Newsletter #46
Lendable
Things we like: soft colors, kind characters, and quick copy. Lendable scores points for using all three, but what really gets these ads in the newsletter is the unique illustration style. Having a distinct look helps your audience with brand recognition and familiarity—both long-term positives for conversion.
Tomorrow.io
Know your audience. This ad communicates very well to (what is likely) their target demo — the elusive millennial. Dynamic movement, super short copy, and an emoji to boot.
Jurassic Fibre
Another point to Gryffindor for unique illustration styles. While this visual might not be simple, it directly speaks to Jurassic Fibre’s service, and name. FYI, the callout to “Devon” is not speaking to an individual but rather a town in the UK.
Bodas
This ad provides a great lesson: Simple can be captivating. The animation is uncomplicated yet immersive. Pulls you in, keeps you till the end.
Celo
This could be one of the best use of subtitles we’ve seen. The animated highlighting strikes a nice balance of pacing and guides the viewer without making the art too busy or off-putting.
Eko
Choose your own adventure. It’s a unique and playful way to show products in use. Not to mention a fabulous repeatable template.
GoodRx
Here’s a solid use of color to grab your attention. You can’t not look at that yellow! We’re also fans of the testimonial as it references buying the product after seeing other ads, which creates a meta loop and an inclination towards herd mentality.
About Pearmill
Pearmill is a performance marketing that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. Forged in the crucible of VC-funded startups, we’ve gained unparalleled expertise in the most dynamic and competitive environments, helping our clients 3X their ROAS on average.
Continue learning from our team
Read expert advice on CRO, growth strategy, ad creative, and data engineering.
Regulatory compliance for healthcare organizations can be tricky, especially in regard to data tracking and analytics. Here's our in-depth guide to help you understand best practices.
Making these five mistakes can significantly impact your digital ad spending and performance. Here’s how to simplify your account structure, test creative, and ultimately optimize ad spend.
A step-by-step guide to creative testing, from campaign setup to data analysis. Plus a thick FAQ section for all your queries.
Creating an effective landing page can be a challenge. When it comes to crafting landing pages that convert, here are some key do's and don’ts to keep in mind.
.png)
How to build an attribution model using Segment as the underlying tracking infrastructure.
.svg){kind=small}
