Lendable

Things we like: soft colors, kind characters, and quick copy. Lendable scores points for using all three, but what really gets these ads in the newsletter is the unique illustration style. Having a distinct look helps your audience with brand recognition and familiarity—both long-term positives for conversion.

Tomorrow.io

Know your audience. This ad communicates very well to (what is likely) their target demo — the elusive millennial. Dynamic movement, super short copy, and an emoji to boot.

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Jurassic Fibre

Another point to Gryffindor for unique illustration styles. While this visual might not be simple, it directly speaks to Jurassic Fibre’s service, and name. FYI, the callout to “Devon” is not speaking to an individual but rather a town in the UK.

Bodas

This ad provides a great lesson: Simple can be captivating. The animation is uncomplicated yet immersive. Pulls you in, keeps you till the end.

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Celo

This could be one of the best use of subtitles we’ve seen. The animated highlighting strikes a nice balance of pacing and guides the viewer without making the art too busy or off-putting.

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Eko

Choose your own adventure. It’s a unique and playful way to show products in use. Not to mention a fabulous repeatable template.

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GoodRx

Here’s a solid use of color to grab your attention. You can’t not look at that yellow! We’re also fans of the testimonial as it references buying the product after seeing other ads, which creates a meta loop and an inclination towards herd mentality.

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Full Version Here

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