Ad Creative Newsletter #48

Mary Boyagi
June 24, 2021

Vagaro

Visually, this ad illustrates very well what the copy is communicating. As the perspective pulls out and goes in again, it demonstrates the multi-functionality of the product. That checkerboard pattern breaks the usual flow of ads we encounter during our scroll.

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Arevo

Ok, first of all these animated illustrations are super cool, combining form and function quite well. The storytelling is engaging yet succinct. If that’s not enough, the payoffs are clever and charming. Why doesn’t glue stick to the inside of the bottle??

Full Version Here

Full Version Here

Full version here

Caviar

The use of motion here is clean and elegant. Nice pacing. The copy is smart and funny. All things difficult to pull off, especially with such brevity.

Full version here

Full version here

Instacart

There’s not much to this one. And that’s why we like it. Two lines of copy communicate the value prop concisely, while the animation dances in a synchronous and calming way. Very pleasing to watch.

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Kin Euphorics

Besides being beautiful — can Kin decorate my bedroom please? — these ads pack a lot into a little bit of time and space, and still feel good. Great copy, testimonials, press, use cases. They’re working hard but feel effortless.

Full version here

Full version here

Spend Desk

These are certainly copy-heavy, but the equation and definition formats make for more engaging static ads — especially when attracting finance teams.

Oreo

Wow, lots going on here! But tbh the motion is fun, the messaging is clear, and it’s super on-brand. ¡Éxito!

Full version here