Ad Creative Newsletter #50

Mary Boyagi
July 8, 2021

GOAT

A beautiful way to show cataloged items.
The transitions feels futuristic without being too much.

Full version here

Full version here

Farmers Insurance

Cinemagraphs play well with social. By only animating a part of the visual, you put the viewer’s attention exactly where you want it. And in the case of Farmer’s Insurance they want you staring disaster in the eye. Keeping the logo locked in the lower corner gives you the obvious solution.

Full Version Here

Full Version Here

Nerva

This one is worth clicking through for the full version. Turns out being hypnotized actually feels pretty good, so taking 10 seconds to try out their product feels like a treat.
A strong example of show, don’t tell.

Full version here

Bearaby

Another win for show don’t tell. Showing a cozy blankey cacoon is much more effective that writing about it. Same goes for showing how the raw materials in the fabric make it a
bundle of love.

Full version here

Full version here

CUUP

Not your typical side-by-side. Having a UGC testimonial-esque video next to a product image is a smart way to show how your value props make it out into the world.  

Full version here

Baboon to the Moon

A fun way to share a new release. Baboon to the Moon keeps the product front and center, but isn’t afraid to add in eye-catching animation and patterns.

Full version here

Full version here

Full Version Here