Ad Creative Newsletter #50
GOAT
A beautiful way to show cataloged items.
The transitions feels futuristic without being too much.
Farmers Insurance
Cinemagraphs play well with social. By only animating a part of the visual, you put the viewer’s attention exactly where you want it. And in the case of Farmer’s Insurance they want you staring disaster in the eye. Keeping the logo locked in the lower corner gives you the obvious solution.
Nerva
This one is worth clicking through for the full version. Turns out being hypnotized actually feels pretty good, so taking 10 seconds to try out their product feels like a treat.
A strong example of show, don’t tell.
Bearaby
Another win for show don’t tell. Showing a cozy blankey cacoon is much more effective that writing about it. Same goes for showing how the raw materials in the fabric make it a
bundle of love.
CUUP
Not your typical side-by-side. Having a UGC testimonial-esque video next to a product image is a smart way to show how your value props make it out into the world.
Baboon to the Moon
A fun way to share a new release. Baboon to the Moon keeps the product front and center, but isn’t afraid to add in eye-catching animation and patterns.
About Pearmill
Pearmill is a performance marketing that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. Forged in the crucible of VC-funded startups, we’ve gained unparalleled expertise in the most dynamic and competitive environments, helping our clients 3X their ROAS on average.
Continue learning from our team
Read expert advice on CRO, growth strategy, ad creative, and data engineering.
Regulatory compliance for healthcare organizations can be tricky, especially in regard to data tracking and analytics. Here's our in-depth guide to help you understand best practices.
Making these five mistakes can significantly impact your digital ad spending and performance. Here’s how to simplify your account structure, test creative, and ultimately optimize ad spend.
A step-by-step guide to creative testing, from campaign setup to data analysis. Plus a thick FAQ section for all your queries.
Creating an effective landing page can be a challenge. When it comes to crafting landing pages that convert, here are some key do's and don’ts to keep in mind.
How to build an attribution model using Segment as the underlying tracking infrastructure.