Ikea

The Swedish bastion of design efficiency only needs 6 seconds to live up to its legacy. Using sound design and copy as minimalist as its signature furniture, Ikea positions its product apart from the mass polluters (and at a price barely above its single-use nemeses).

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Topo Designs

We love visual explainers! Topo demonstrates exactly how much gear you can pack into their 30L travel pack in a stop motion gif that would make any contortionist jealous. Packing accessories and a CTA aimed at the digital nomad, we're sure that Topo's ad is reaching its target audience loud and clear.

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Bill.com

Bills, bills, bills! With just 4 words and 2 super easy-to-understand animations, Bill.com manages to convey exactly what their product does and how it helps SMBs go paperless. Not bad for a company that specializes in making things fast and simple!

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Stinky Candle Company

Not exactly heaven-scent, Stinky Candle Company shows off its unique product line right from the start. A Popsugar testimonial gives us a whiff of the stench approach in a space saturated with safe smells like "autumn forest." Going heavy on product and light on copy, the ad lets us imagine the scents and consider which of our friends/family deserves a chlorine-scented candle.

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Truebill

Brb, crying. 😭 Truebill hooks us with an interrogative headline and a weird, wonderful visualization of a familiar struggle before mobile mockups and spoken USPs show us how the app works. It's the perfect combo to take us from sobbing to saving in under 20 seconds.

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Welly

We've said it before and we'll say it again: sometimes a brief animation is all you need! This adis a mesmerizing explosion of fun that lets us know exactly what to expect from a Welly first aid kit. And because the USPs stay on screen for so long, we have plenty of time to take in the highlights without feeling rushed.

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Miro

Rule #1 of paid social? Show us your product in the first 5 seconds! Miro abides by best practices here and demonstrates how their product enables real-time virtual collaboration (and maybe even cures WFHQ nostalgia?). The straight-to-the-point copy resonates with busy team leads (their target audience) and a time-lapse effect reminds us that in-person brainstorms take wayyy longer than Miro-based ones.

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