Ad Creative Newsletter #59
Ikea
The Swedish bastion of design efficiency only needs 6 seconds to live up to its legacy. Using sound design and copy as minimalist as its signature furniture, Ikea positions its product apart from the mass polluters (and at a price barely above its single-use nemeses).
Topo Designs
We love visual explainers! Topo demonstrates exactly how much gear you can pack into their 30L travel pack in a stop motion gif that would make any contortionist jealous. Packing accessories and a CTA aimed at the digital nomad, we're sure that Topo's ad is reaching its target audience loud and clear.
Bill.com
Bills, bills, bills! With just 4 words and 2 super easy-to-understand animations, Bill.com manages to convey exactly what their product does and how it helps SMBs go paperless. Not bad for a company that specializes in making things fast and simple!
Stinky Candle Company
Not exactly heaven-scent, Stinky Candle Company shows off its unique product line right from the start. A Popsugar testimonial gives us a whiff of the stench approach in a space saturated with safe smells like "autumn forest." Going heavy on product and light on copy, the ad lets us imagine the scents and consider which of our friends/family deserves a chlorine-scented candle.
Truebill
Brb, crying. 😭 Truebill hooks us with an interrogative headline and a weird, wonderful visualization of a familiar struggle before mobile mockups and spoken USPs show us how the app works. It's the perfect combo to take us from sobbing to saving in under 20 seconds.
Welly
We've said it before and we'll say it again: sometimes a brief animation is all you need! This adis a mesmerizing explosion of fun that lets us know exactly what to expect from a Welly first aid kit. And because the USPs stay on screen for so long, we have plenty of time to take in the highlights without feeling rushed.
Miro
Rule #1 of paid social? Show us your product in the first 5 seconds! Miro abides by best practices here and demonstrates how their product enables real-time virtual collaboration (and maybe even cures WFHQ nostalgia?). The straight-to-the-point copy resonates with busy team leads (their target audience) and a time-lapse effect reminds us that in-person brainstorms take wayyy longer than Miro-based ones.
About Pearmill
Pearmill is a performance marketing that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. Forged in the crucible of VC-funded startups, we’ve gained unparalleled expertise in the most dynamic and competitive environments, helping our clients 3X their ROAS on average.
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