You may remember something similar in the IKON Pass ad featured in our recap,
The 21 Best Paid Social Ads of 2021. We’ve all been programmed to pay attention to the reveal of the final number, be it odometer or slot machine. Zipcar capitalizes on our culturally-reinforced desire to watch this animation in a CTA-laden paid social masterpiece.
A social media giant recently offered this sage advise: “Don’t make ads. Make TikTok videos.” If you can communicate your product’s UVPs via TT trend, you’re bound to convert. Obviously, this ad is still working because it’s been live since this past October!
Agency: “How many direct-response techniques would you like in your ad?”
This ad doesn’t miss any opportunities to be direct. Starting out with a video within a Tweet before switching to a 3-part explainer, albertapp covers it all. For us, it’s showing the $250 appear in your account via UX mock-up that seals the deal. Walking viewers through your process highlights ease of use, and sets the example for your customer to follow.
At our readers’ request, we’re still making sure to include examples of great static ads. And in an effort to outdo ourselves, we’re including an example of the static/video hybrid that you’ve yet to ask for, and might not know you’re missing. Pangaia’s use of “semistatic” motion expertly draws attention to product UVPs and functionality. You went to scroll, but did you just see something move?? Do your hoodies have fitted cuffs? Only you know, but we can assert that whatever you’re wearing now probably isn’t as comfy or guilt-free as anything from Pangaia.
Pack it up, y’all, CALPAK has mastered the testimonial-driven semistatic format. The 4 short testimonials give the ad some rhythm and fit snuggly on screen to allow space for the product to shine. Also, personally, it’s nice to be seen and validated in my lifelong tendency to overpack. Just like all of the product testimonials, we give this ad
Want to make your audience beg for a product explanation? Show one product and say it’s another. This technique somehow hasn’t been completely played out yet either. In this font-tastic example of copy-heavy creative, text does the heavy lifting and drives eye traffic to the primary text for an explanation. Although it’ll take a crowbar to pry the iced coffee from our right hands, we’re willing to free up space in our lefts to give Cusa a try.
If your product is interactive/customizable, you better walk your audience through the design process in your ads! Delta Children’s use of smooth motion design showcases customization and encourages viewers to create their own. The USPs and direct CTA at the end turn parents from ad viewers to desk designers.