Maximizing your marketing and advertising efforts requires a landing page specifically built for conversion. Landing pages are one-page websites with a specific focus, like promoting your product or getting visitors to sign up for your newsletter. Whether your goal is to collect email subscribers, convert visitors into paying customers, or drive sign-ups to your service, having an optimized landing page will help you reach your targets. 

While building a full website can be a long and involved process, launching a great landing page is usually much quicker and straightforward – provided you use the right tools. The right landing page builder allows you to create designs with little to no coding. 

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What does a good landing page builder include?

A good landing page builder should act as a one-stop shop for all your needs – from designing and building the page, to A/B testing, analyzing, and optimizing your landing page for the best results.

Here are some of the criteria we considered while creating this list:

• Platforms that allow you to build and realize your ideas with little to no coding required.
• A good selection of designed templates can be useful if this is the first landing page you’re building.
• Great analytical tools – the work doesn’t stop when you launch your landing page! In order to make the most of your effort, you’ll want access to performance insights and analytics in order to keep improving your landing page.
• Easy to use and iterate – as you start A/B testing your landing page, you want to be able to efficiently make changes and updates to copy and design.
• Ability to integrate with existing analytics, conversion rate optimization, email, or marketing platforms depending on your current tools and needs.
• Integration with current website and domain.

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Top five no-code landing page builders that you can start using today ->

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Best for agencies and teams: Instapage

Instapage is one of the major players in the landing page game. It’s highly conversion-focused and offers complex testing solutions, detailed insights, and heat mapping. Collaboration and sharing capabilities make the platform extra suitable for teams, offering end-to-end solutions for quickly building, integrating, and optimizing landing pages.

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Pros:

• 200+ templates ready to use
• Real-time collaborations for your team with instant feedback and secure sharing capabilities make it perfect for larger organizations and agencies
• Advanced analytical tools and insights

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Cons:

• Some limitations in designing
• Pricing is targeted towards more established businesses and might not suit early startups and individuals

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Pricing:

Starting at $199/month, with custom options to upgrade.

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Best features: Unbounce

Another key player on the market is Unbounce – a powerful no-code tool that can generate high-converting landing pages for your business. The platform offers analytics and marketing options that can help optimize your website and boost conversions – they even offer a beta version of an AI copywriting tool to make sure your content is as effective as possible!

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Pros:

• User-friendly drag-n-drop design with templates available to get you started
• Advanced analytical tools and insights
• The platform can be integrated with the most popular marketing, CRM, and analytics tools
• Use the Smart Copy insights to create better copy for your landing page

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Cons:

• Some limitations in designing
• Pricing is capped on conversion, meaning the more conversions, the more you pay!
• Limitations in mobile responsiveness 

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Pricing:

Pricing options ranging from $74/month, to $469 depending on the needs of the business.

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Best for powerful editing and customization: Webflow

Combining e-commerce, marketing, content management, animation, and design function into a single platform, Webflow is one of the more complex tools on the market. It comes with a steeper learning curve, however, with some of the most powerful editing features and flexibility in design.

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Pros:

• Powerful designing with few limitations – either start from one of their available templates, or use CSS to tweak design
• You benefit from high levels of customizability with full access to your website’s code.
• Webflow enables easy collaboration between designers and developers and live collaboration
• Built-in CMS
• 1000+ available templates (free and paid)

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Cons:

• Slower learning curve than other tools due to its complexity
• Not a lot of third-party integration options
• Limited A/B testing, insights, and access to analytics

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Pricing:

Webflow offers a basic free plan, as well as premium plans starting at $18/month, making it a fairly affordable option in comparison to other landing page tools.

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Best for email sign-ups: ConvertKit

ConvertKit is primarily an email marketing software used by businesses to grow their audiences, but also offers landing page creation capabilities.

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Pros:

• Easy setup to get started – simply choose a preset template and start editing
• Visual automation funnels with the paid plan
• ConvertKit's free plan is a good way to get started without too much commitment

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Cons:

• No dedicated landing page builder means there are design restrictions
• Price increases after 1,000 subscribers
• Only ~30 templates (even with the paid plan)
• Limited A/B testing, insights, and analytical tools available

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Pricing:

ConvertKit offers a basic free plan, as well as premium plans starting at as little as $9/month.

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Best free version: Carrd

Carrd sets itself apart by being strictly used for a one-page website. This may not be the best tool for a blog or large e-commerce website, but it’s perfect for creating a simple landing page for your product! Getting started with Carrd is easy – you don’t even need an account to start building, and most of its features are available in the free version.

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Pros:

• Affordable pricing plans with a generous free plan
• Fully-responsive design that works on any device
• One of the simplest website builders you can find using a drag-n-drop editor
• Choose from hundreds of customizable templates
• Add widgets and embeds from third-party services like PayPal and Stripe

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Cons:

• Limited to the fact that you can only create one-page websites
• Limited scalability in the long run due to its restrictions
• Design limitations – few elements available, and editing templates is quite restrictive 

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Pricing:

With a generous free version and premium plans ranging between $9-49/year, Carrd is one of the most affordable options available.

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In summary

Landing page builders are a great tool when you need to build a single-page marketing site with a clear CTA. However, choosing the right tool and platform might feel like navigating in a jungle. For something as important as a landing page, the level of control no-code editors give you is essential, and each platform offers benefits depending on the size and needs of your business.

Have you decided which platform you’re choosing for your next project?