Maximizing your marketing and advertising efforts requires a landing page specifically built for conversion. Landing pages are one-page websites with a specific focus, like promoting your product or getting visitors to sign up for your newsletter. Whether your goal is to collect email subscribers, convert visitors into paying customers, or drive sign-ups to your service, having an optimized landing page will help you reach your targets.
While building a full website can be a long and involved process, launching a great landing page is usually much quicker and straightforward – provided you use the right tools. The right landing page builder allows you to create designs with little to no coding.
A good landing page builder should act as a one-stop shop for all your needs – from designing and building the page, to A/B testing, analyzing, and optimizing your landing page for the best results.
Here are some of the criteria we considered while creating this list:
Instapage is one of the major players in the landing page game. It’s highly conversion-focused and offers complex testing solutions, detailed insights, and heat mapping. Collaboration and sharing capabilities make the platform extra suitable for teams, offering end-to-end solutions for quickly building, integrating, and optimizing landing pages.
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Starting at $199/month, with custom options to upgrade.
Another key player on the market is Unbounce – a powerful no-code tool that can generate high-converting landing pages for your business. The platform offers analytics and marketing options that can help optimize your website and boost conversions – they even offer a beta version of an AI copywriting tool to make sure your content is as effective as possible!
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Pricing options ranging from $74/month, to $469 depending on the needs of the business.
Combining e-commerce, marketing, content management, animation, and design function into a single platform, Webflow is one of the more complex tools on the market. It comes with a steeper learning curve, however, with some of the most powerful editing features and flexibility in design.
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Webflow offers a basic free plan, as well as premium plans starting at $18/month, making it a fairly affordable option in comparison to other landing page tools.
ConvertKit is primarily an email marketing software used by businesses to grow their audiences, but also offers landing page creation capabilities.
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ConvertKit offers a basic free plan, as well as premium plans starting at as little as $9/month.
Carrd sets itself apart by being strictly used for a one-page website. This may not be the best tool for a blog or large e-commerce website, but it’s perfect for creating a simple landing page for your product! Getting started with Carrd is easy – you don’t even need an account to start building, and most of its features are available in the free version.
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With a generous free version and premium plans ranging between $9-49/year, Carrd is one of the most affordable options available.
Landing page builders are a great tool when you need to build a single-page marketing site with a clear CTA. However, choosing the right tool and platform might feel like navigating in a jungle. For something as important as a landing page, the level of control no-code editors give you is essential, and each platform offers benefits depending on the size and needs of your business.
Have you decided which platform you’re choosing for your next project?
Give us a shout! Let's grab some time to see if we can work together to unlock growth.
For more DIY resources, check out our guide to the Do's and Don'ts of creating high-converting landing pages here!