Ad Creative Newsletter #28

Mary Boyagi
Co-Founder, Chief Creative Officer

πŸ“Š Copy test ads of the week

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These two ads from Lemonade are great at showing copy test examples. One is very benefit-focused while the other goes down the playful route. Both are well-written, but testing them out and looking at the data will truly determine which excels the most.

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πŸ‘— Β Product-centric ad of the week

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Focusing on the product as opposed to a story is a trending approach for new-age fashion brands. Old school fashion ads are about how the brand makes you feel. Millennials, however, prefer a more functional approach. CUUP shows how to properly execute this by combining excellent art direction with easy-to-read benefits.

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πŸ“Έ #accidentallywesanderson ad of the week

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Jot takes a slightly surreal and artsy approach. If you believe you have a unique aesthetic to offer, we say roll with it. Sometimes people just respond better to more obscure content.

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πŸ™ƒ Odd, yet charming ads of the week

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Stark, in all its weirdness, created some ads that will surely see engagement. Their humor hits without feeling forced. Amusing content like this will seem refreshing to customers when most Facebook feeds are usually filled with grandma memes.

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πŸ“Ί Old school TV ad of the week

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Hefty's ad doesn't necessarily convert well from TV to a digital format. The completely over-the-top wonderland cartoon animals help it stand out, though. It's like they looked at every Disney movie and thought, "How can we do that, but times 100?"

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πŸ–₯️ New school TV ad of the week

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On the other hand, Coor's Light has a TV ad that smoothly transitions to digital. There's no exact science to repurposing your brand's previous work to a different platform. Maybe ask your Instagram audience before the launch.

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πŸƒπŸΎβ€β™€οΈ Fast-paced, informative ad of the week.

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This ad from SlideQuest might be a bit too fast, but it gives a great preview of the product. Usually cramming in as much info as you can, results in something more convoluted. But the pace of this one helps the ad feel dynamic and full of energy.

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