Ad Creative Newsletter #29

Mary Boyagi
Co-Founder, Chief Creative Officer

First, the news.


  1. Facebook removed the 20% text rule. Rejoice and line up your experiments accordingly.


  1. We’re hiring a growth manager. If you or someone you know is looking for opportunities and would like to get access to our fabulous perks, please apply here.


Now, the content you actually signed up for.

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🎨 Artsy ad of the week

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The ad ops team clearly communicated well with their creative team when making this ad. Instead of boring clothing shots, ASOS amplified their art direction to align with their target audience – students searching for fun looks.

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🀯 Woah ad of the week

AvantForm hits us with the most vivid examples from their CGI library. Just like a movie trailer, they showcase all the best moments they have on hand to create this ad we wish we could watch in theaters.

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🌈 Color test ad of the week

CORKCICLE went down two different routes with these ads. They altered the bag colors, backgrounds, even the bottle and sunglasses to create distinct vibes between their posts. Such a contrast between the pair should help them determine what’s working and what’s not.

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πŸ€” Confusing ad of the week

These ads from Essentia Water certainly are inspirational, but it's a bit hard to notice what they're actually about. A clear call to action would make a big difference.

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πŸ“Š Feature test ad of the week

Hatch does an awesome job of testing two different types of ads. The first is full of features, and the other has only one. If your product has a lot to offer, it’s wise to experiment and find out what resonates more with the audience.

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πŸ–ΌοΈ Watercolor ad of the week

We love the watercolor style that Join Real used. Their brand has a welcoming, playful vibe, which is perfect for this kind of service. Unique branding drives performance as much as unique concepts do.

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🧠 Incremental innovation ad of the week

While Nuggs' intriguing copy does wonders at holding your attention until you get to the end of the question, their standard approach to video production proves you don’t have to innovate everything to stand out.

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