Ad Creative Newsletter #29
First, the news.
- Facebook removed the 20% text rule. Rejoice and line up your experiments accordingly.
- Weโre hiring a growth manager. If you or someone you know is looking for opportunities and would like to get access to our fabulous perks, please apply here.
Now, the content you actually signed up for.
โ
๐จ Artsy ad of the week
โ
The ad ops team clearly communicated well with their creative team when making this ad. Instead of boring clothing shots, ASOS amplified their art direction to align with their target audience โ students searching for fun looks.
โ
โ
โ
๐คฏ Woah ad of the week
AvantForm hits us with the most vivid examples from their CGI library. Just like a movie trailer, they showcase all the best moments they have on hand to create this ad we wish we could watch in theaters.
โ
โ
โ
๐ Color test ad of the week
CORKCICLE went down two different routes with these ads. They altered the bag colors, backgrounds, even the bottle and sunglasses to create distinct vibes between their posts. Such a contrast between the pair should help them determine whatโs working and whatโs not.
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
๐ค Confusing ad of the week
These ads from Essentia Water certainly are inspirational, but it's a bit hard to notice what they're actually about. A clear call to action would make a big difference.
โ
โ
โ
๐ Feature test ad of the week
Hatch does an awesome job of testing two different types of ads. The first is full of features, and the other has only one. If your product has a lot to offer, itโs wise to experiment and find out what resonates more with the audience.
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
๐ผ๏ธ Watercolor ad of the week
We love the watercolor style that Join Real used. Their brand has a welcoming, playful vibe, which is perfect for this kind of service. Unique branding drives performance as much as unique concepts do.
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
โ
๐ง Incremental innovation ad of the week
While Nuggs' intriguing copy does wonders at holding your attention until you get to the end of the question, their standard approach to video production proves you donโt have to innovate everything to stand out.
โ
About Pearmill
Pearmill is a performance marketing that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. Forged in the crucible of VC-funded startups, weโve gained unparalleled expertise in the most dynamic and competitive environments, helping our clients 3X their ROAS on average.
Continue learning from our team
Read expert advice on CRO, growth strategy, ad creative, and data engineering.
Regulatory compliance for healthcare organizations can be tricky, especially in regard to data tracking and analytics. Here's our in-depth guide to help you understand best practices.
Making these five mistakes can significantly impact your digital ad spending and performance. Hereโs how to simplify your account structure, test creative, and ultimately optimize ad spend.
A step-by-step guide to creative testing, from campaign setup to data analysis. Plus a thick FAQ section for all your queries.
Creating an effective landing page can be a challenge. When it comes to crafting landing pages that convert, here are some key do's and donโts to keep in mind.
How to build an attribution model using Segment as the underlying tracking infrastructure.