Ad Creative Newsletter #31

Mary Boyagi
Co-Founder, Chief Creative Officer

πŸ“± Text ad of the week

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A fake text conversation has long been a common ad template But, you have to make sure you're not corny or boring. Nail the humor, and your ad will feel as relatable as these examples from Cleo.

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πŸ’‘ Problem-solving ad of the week

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If you want your ad to resonate with your audience, show them how your brand can help in situations they commonly face. Shipt did just that and even exaggerated the scenario to heighten the problem they can solve.

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πŸ“ Smart wordplay of the week

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When wordplay feels forced, your viewers are going to roll their eyes and scroll down. But if you can write something clever like Betterment did, you'll see the clicks come rolling in. We also like the simple animation here for its ability to capture attention without being overly flashy.

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🐻 Beary nice wordplay of the week

On the other hand, when you're aware that your wordplay is a bit cheesy, it can feel as friendly as this ad from Tailwind. Personally, we're more of a panda kind of agency, but we respect the polar bear.

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🎧 Audio-dependent ad of the week

If you watch this AppFolio ad with the sound on, it’s fun. Unfortunately, the majority of Facebook users watch videos with the volume muted. So, it's crucial to create an ad that can be understood without sound. If you're dead-set on using VO, include closed captions.

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πŸ‘Œ Efficient ad of the week

Everyone knows we have mere seconds to hold people's attention, and it looks like NetApp got the memo as well. They start off with an eye-catching image, then hit us with their value prop before viewers have time to look away.

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πŸ“° Press ad of the week

Working your reviews into your ad's art direction makes everything feel more natural and less like you're slapping us in the face with the New York Times. Combine your testimonials with good design and sweet transitions like Ever/Body did, and you'll have one classy and clickable post.

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