Ad Creative Newsletter #32

Mary Boyagi
Co-Founder, Chief Creative Officer

πŸ§ͺ Creative test of the week

You may have done your fair share of creative tests, but we’re pretty sure you never went as deep into testing adjectives as Yoco did. We hope they learned something valuable as a result. At the very least, it must have been fun to create these.

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πŸ’— Heart-warming ad of the week

A deep voice that speaks to your heart combined with a cause that completely melts it, together result in a very compelling ad.

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😎 Smooth ad of the week

This ad from Braun is as smooth as the model’s shaved chin, post-shave. The transitions create a nice flow, and the beat completes the elegant, yet edgy, feel.

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βšͺ Simplicity of the week

Guesty uses the language that contrasts a nomadic vibe with something warm and almost homey. Their second ad demonstrates how animation can effectively augment a simple message.

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🎨 Design thinking of the week

Design solutions like this lead to a world with shorter ads; something we can all get behind. Another clever ad idea from Gympass sees it go for sourdough shaming, as opposed to fat shaming, which gyms unfortunately tend to do.

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❄️ Millennial ad of the week

A lighter tone is an obvious choice when selling financial products to a younger audience. Pineapple is a good example of this.

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