Ad Creative Newsletter #32

๐Ÿงช Creative test of the week

You may have done your fair share of creative tests, but weโ€™re pretty sure you never went as deep into testing adjectives as Yoco did. We hope they learned something valuable as a result. At the very least, it must have been fun to create these.

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

๐Ÿ’— Heart-warming ad of the week

A deep voice that speaks to your heart combined with a cause that completely melts it, together result in a very compelling ad.

โ€

โ€

โ€

๐Ÿ˜Ž Smooth ad of the week

This ad from Braun is as smooth as the modelโ€™s shaved chin, post-shave. The transitions create a nice flow, and the beat completes the elegant, yet edgy, feel.

โ€

โšช Simplicity of the week

Guesty uses the language that contrasts a nomadic vibe with something warm and almost homey. Their second ad demonstrates how animation can effectively augment a simple message.

โ€


โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

โ€

๐ŸŽจ Design thinking of the week

Design solutions like this lead to a world with shorter ads; something we can all get behind. Another clever ad idea from Gympass sees it go for sourdough shaming, as opposed to fat shaming, which gyms unfortunately tend to do.

โ€

โ„๏ธ Millennial ad of the week

A lighter tone is an obvious choice when selling financial products to a younger audience. Pineapple is a good example of this.

โ€

โ€

โ€

Related Article

Marketers as Vibe Providers

Marketers as Vibe Providers

Nima Gardideh

Related Article

Custom Subtitles Cut Our TikTok CPA in Half

Custom Subtitles Cut Our TikTok CPA in Half

Leala King

Related Article

3 organic social trends to use in your paid ads

3 organic social trends to use in your paid ads

Leala King

Continue learning from our team

No items found.
Close button

Let's talk...

Oops! Something went wrong while submitting the form.

Ready to grow?

Pearmill โ€” ยฉ Copyright 2025