Ad Creative Newsletter #32

๐Ÿงช Creative test of the week

You may have done your fair share of creative tests, but weโ€™re pretty sure you never went as deep into testing adjectives as Yoco did. We hope they learned something valuable as a result. At the very least, it must have been fun to create these.

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๐Ÿ’— Heart-warming ad of the week

A deep voice that speaks to your heart combined with a cause that completely melts it, together result in a very compelling ad.

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๐Ÿ˜Ž Smooth ad of the week

This ad from Braun is as smooth as the modelโ€™s shaved chin, post-shave. The transitions create a nice flow, and the beat completes the elegant, yet edgy, feel.

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โšช Simplicity of the week

Guesty uses the language that contrasts a nomadic vibe with something warm and almost homey. Their second ad demonstrates how animation can effectively augment a simple message.

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๐ŸŽจ Design thinking of the week

Design solutions like this lead to a world with shorter ads; something we can all get behind. Another clever ad idea from Gympass sees it go for sourdough shaming, as opposed to fat shaming, which gyms unfortunately tend to do.

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โ„๏ธ Millennial ad of the week

A lighter tone is an obvious choice when selling financial products to a younger audience. Pineapple is a good example of this.

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About Pearmill

Pearmill is a performance marketing that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. Forged in the crucible of VC-funded startups, weโ€™ve gained unparalleled expertise in the most dynamic and competitive environments, helping our clients 3X their ROAS on average.

By author

Mary Boyagi

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