Ad Creative Newsletter #45
Wealth Simple
Much of our work as performance marketers lives and dies with testing — this is a great example of visual testing. The same idea, presented visually in a few distinct ways. Test and learn. Then test again.
Airwallex
Another good visual test here. Play with layout, images, image size, font size, and color.
(Obvious) pro tip: AB test visual and copy separately, i.e. keep your primary text and headline the same while you change the visual, and visa-versa.
Policygenius
Here are the facts: you need a will, you need insurance, now’s the time. Policygenius gives it to you straight with minimal visuals and copy. And if you’re like us, it was still enough to make you realize, “Oh shit, I really do need insurance.”
Notion
Strong brand guidelines make for some good looking ads. Notion can talk to project managers or engineers without missing a beat. Wasn’t it Einstein who said, “consistency is key?”
Ally
These guys are one of few financial brands to be creative and effective with both the video and static ads. The dollar bill trying to sign a check… both ridiculous and relatable.
Arcadia
If you’ve kept up with our newsletters, and even if you haven’t, you’ll know we have a thing for simplicity. That’s because it works. We love this ad because it’s a smart way to use a really simple animation.
P.S. Condoms
Here’s the first submission from Copywriter Donovan! It’s a non-sexualized way to sell a value prop (sustainability) for a super sexual product. It might not be the most artistic, but you get it in a second and you don’t feel offended by a phallic cutout “popping up” in your feed.
About Pearmill
Pearmill is a performance marketing that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. Forged in the crucible of VC-funded startups, we’ve gained unparalleled expertise in the most dynamic and competitive environments, helping our clients 3X their ROAS on average.
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