Ad Creative Newsletter #47

Mary Boyagi
June 24, 2021

UPstart

Here are a few solid ways to get your point across without a big budget. Using simple typography animation, you direct the viewer’s attention exactly where it needs to be. And with simple sticky notes, you do the same thing with a more organic feel.

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Fidelity Investments

These ads aren’t here to show off. With simple animation and just the information you need, Fidelity singles out some of its value props and products clearly and concisely.

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TravelPerk

Don’t make your ad a video just for the sake of making a video. Static ads with all the information in one hit can be more engaging than a video that drags on.

SUJA juice

Bright color + bouncing ingredients + moving text + hair flips = great time. Suja makes their juice look fun, and that kept us until the end (35 whole seconds later). Bonus points for matching the vibe with the GIF version.

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Stasher

Here are two incredibly different ways in, creating a very distinct test between a high-end look and a more chill, lifestyle play. Bets on which performed better?

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Sprouts Farmers Market

Sprouts uses a hand-drawn, small-town aesthetic that kind of makes you drop your shoulders. But the dynamism of the perspective makes the content super watchable, ultimately leaving the viewer with a high quality — but down-to-earth — experience.  
Which is what it feels like at their retail stores on a good day.

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Superside

A well-rounded campaign goes a long way. Superside taps into these elements:
1) high-quality testimonials, 2) explicit targeting, 3) unique illustration and style–which conveniently also shows off their chops as a creative design house.

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