Ad Creative Newsletter #49

Mary Boyagi
July 8, 2021

Infermedica

All it takes is a little bit of texture to stand out from the crowd. There’s a million B2B ads out there that have an illustrated graph, but Infermedica has found their way to stand out.

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Edgard & Cooper

The bouncy animation just feels like playing with your dog. Also we’ve never seen a case study so adorably effective. These ads are precious… and that’s why we love them.

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Monday

Note to self: Use a visual instead of copy whenever possible. We’ve never seen a side-by-side wipe this slow, but the pacing is perfect and the payoff shows (instead of tells) the benefits of the product.

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Branch

Press blurbs, product shots, stop motion, value props — there’s a lot going on here, but Branch does well to keep it clear, simple, and easy on the eye.

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Fender

These ads are insanely beautiful; there’s almost no need for copy. And they look almost as good as the feeling of playing your brand new guitar.

🤘

Column 3

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Lightroom

Pull in, rest, pull out, pay off. This video ad does a great job of showing the ease of use of the product as well as the end result, with a smooth, compelling rhythm.

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Birchbox

These simple animations twinkle at the peripheries, drawing the eye from top to bottom and back again before resting on the copy, front and center.

🎯

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