All it takes is a little bit of texture to stand out from the crowd. There’s a million B2B ads out there that have an illustrated graph, but Infermedica has found their way to stand out.
The bouncy animation just feels like playing with your dog. Also we’ve never seen a case study so adorably effective. These ads are precious… and that’s why we love them.
Note to self: Use a visual instead of copy whenever possible. We’ve never seen a side-by-side wipe this slow, but the pacing is perfect and the payoff shows (instead of tells) the benefits of the product.
Press blurbs, product shots, stop motion, value props — there’s a lot going on here, but Branch does well to keep it clear, simple, and easy on the eye.
These ads are insanely beautiful; there’s almost no need for copy. And they look almost as good as the feeling of playing your brand new guitar.
Pull in, rest, pull out, pay off. This video ad does a great job of showing the ease of use of the product as well as the end result, with a smooth, compelling rhythm.
These simple animations twinkle at the peripheries, drawing the eye from top to bottom and back again before resting on the copy, front and center.