Ad Creative Newsletter #52
Rippling
Visually commanding motion graphics quickly communicate all that Rippling has to offer… clearly calling out the value props in a fun and engaging way is much preferred to long copy. This visual game rewards the viewer and gives just enough information to tease the “learn more” click.
Productboard
You know the old saying: Never judge an eBook by its cover. Well, this ad is the exception. Productboard lets its book cover make the sell without spoiling anything in the process. This combination of establishing authority and generating intrigue is exactly what makes viewers want to click “Download.”
Lemonaid Health
If Viagra is looking for some stiff competition, you can be sure Lemonaid is here to give it to them. Switcher campaigns need to clearly communicate USPs, and Lemonaid does just that—all while leaning on an upbeat soundtrack to assert their comparative coolness.
Zumper
Oh, oh! Drama! In just 6 seconds, this Zumper has us wanting all the tea. This ad is just enough of a tease to make us secretly hope the “Learn More” button will feed us the Part 2 we're all craving.
BlueVine
Ok, CEOs of motion-designed text, we see you! BlueVine expertly puts moving copy to work as they grab our attention, reel us in, and convey their value—all in a cool 10 seconds.
Imperfect Foods
Imperfect Foods knows that beauty exists in imperfection. And by beauty, we mean a perfectly clickable UGC ad. As a general rule, nobody wants to hear a brand shout about how great they are. But give us a compelling influencer, and we’re all ears—and clicks.
Fetch Rewards
Fetch’s two 0:15s spots infuse some Wes Anderson personality into their pitch. The quirkiness kept us around long enough to see the easy-to-use app in action, and even made us click through to the landing page with an easy app download. Quirkiness + simplicity = downloads.
About Pearmill
Pearmill is a performance marketing that outperforms expectations, using data-driven insights and relentless innovation for exponential growth. Forged in the crucible of VC-funded startups, we’ve gained unparalleled expertise in the most dynamic and competitive environments, helping our clients 3X their ROAS on average.
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