‍

The Drum Shortlist. Another Signal.

This week, we received another exciting piece of news.

‍Pearmill has been shortlisted for the 2026 The Drum Awards for Marketing Americas for our work with Toybox: Purposeful Play at Scale: Turning Culture into Performance for Toybox.

‍

‍Before anything else, we want to say how deeply grateful we are to the brands that trust us and invite us to build alongside them every day.

‍

‍The Drum Awards recognize marketing that resonates deeply with audiences — work that connects, inspires, and delivers meaningful business results. Judged by leaders from some of the world’s top brands and largest budget holders, the shortlist celebrates campaigns that truly made an impact.

‍

‍For us, that makes this recognition especially meaningful.

‍

‍Because the strongest marketing doesn’t happen when brand and performance compete.

‍

‍It happens when they work together.

‍

‍The Toybox campaign sits right at that intersection — blending culture, creativity, media, and performance into a system designed not just to capture attention, but to turn engagement into measurable growth.

‍

‍At Pearmill, we’ve always believed growth lives in the tension. Between creativity and efficiency. Between instinct and intelligence. Between what moves people and what moves performance.

‍

‍The recognition of Toybox by The Drum feels like another signal that this integrated way of building is resonating.

‍

‍Awards are never the goal. But they are meaningful markers — especially when they recognize work designed to create both emotional connection and measurable outcomes.

‍

‍We’re incredibly proud of the team behind this work and deeply grateful to the partners who continue to build boldly with us.

‍

‍More to come soon.

‍

About Pearmill

Pearmill is an AI-native creative and performance agency that works with category creators and fast-scaling brands across fintech, DTC, consumer goods, healthcare, and B2B. Built on the belief that growth lies in the tension between data and instinct, AI and human judgment, Pearmill integrates creative, media, analytics, and cutting-edge technology to deliver 3X ROAS on average.

‍