Straight forward product shots, simple copy, match cut transitions, catchy soundtrack, and subtle yet playful text animation, all wonderful and direct tactics to sell some pants. The surprising (and weird) ending is a fun way to reward viewers for sticking it out to the last second.
You know what they say: when your brand’s name is already a CTA, the world is your…runway? With dynamic transitions, bold colors, and perfectly synced music, it's nearly impossible to watch (and listen) to this ad without feeling sassy.
Putting 3 CTAs in the primary text would be too aggressive for most products. Yet, Polaroid's ambition pays off in just 15 seconds - defending all 3 CTAs by profiling product features and capabilities to a danceable soundtrack. It also landed spot #1 on my holiday wish list.
Has stocking your fridge ever looked—or sounded—quite this satisfying? We love how the use of of UGC-esque footage makes the ad feel super human and relatable. Plus, it's just mesmerizing enough to keep you watching till the end card, where big text and an appetizing CTA ($40 off, anyone?) make the sell.
Candid makes great use of UGC by featuring testimonials that speak directly to something we can all relate to: insecurity. Several customers' reviews call out Candid's value props as they walk us through their journeys to self-confidence.
I hit a pothole a year ago that still haunts my dreams. Using cute and simple animation, upbeat music, and relatable copy (yeah, I screamed "FUUUUUCK!"), Waze positions itself as the solution to our all-too-common problem.
Is that a Narnian portal in a suitcase ad? You bet. Away smartly leans on motion and sound to illustrate their USPs while keeping us entertained. The reveal at the end—paired with one of the best supporting copy lines we've seen—instantly had us checking prices.